Consumer characteristics, social influence, and system factors on online group-buying repurchasing intention

Journal of Electronic Commerce Research

Volumn 15, Issue 2, 2014, Pages 119-132

  Wang, Edward Shih Tse ^a   Chou, Nicole Pei Yu ^a  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Consumer characteristics; Online group buying; Social influence; System factors; Technology acceptance model

Indexed keywords

EID: 84921845675     PISSN: 19389027     EISSN: 15266133     Source Type: Journal    
DOI: None     Document Type: Article

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