Understanding the role of gender in bloggers' switching behavior

Decision Support Systems

Volumn 47, Issue 4, 2009, Pages 540-546

  Zhang, Kem Z K ^a   Lee, Matthew K O ^a   Cheung, Christy M K ^b   Chen, Huaping ^c  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^c UNIVERSITY OF SCIENCE AND TECHNOLOGY OF CHINA   (China)

Author keywords

Attractive alternatives; Blog; Gender; Intention to switch; Post adoption; Satisfaction; Social computing; Sunk costs

Indexed keywords

ADOPTION AND DIFFUSION; BLOGGERS; GENDER; MICROSOFT; MODERATING EFFECT; ONLINE SURVEYS; POST-ADOPTION BEHAVIOR; RESEARCH MODELS; SOCIAL COMPUTING; SOCIAL NETWORKING; SUNK COST; SWITCHING BEHAVIORS;

BEHAVIORAL RESEARCH; COMPUTER SCIENCE; COSTS;

INTERNET;

EID: 72049110973     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2009.05.013     Document Type: Article

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