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Volumn , Issue , 2011, Pages 1397-1401

Influencing factors of consumer intention towards web group buying

Author keywords

eWOM; Group buying; intention; perceived low price; perceived risk; perceived usefulness; TAM

Indexed keywords

EWOM; GROUP BUYING; INTENTION; PERCEIVED LOW PRICE; PERCEIVED RISK; PERCEIVED USEFULNESS; TAM;

EID: 84863078579     PISSN: 21573611     EISSN: 2157362X     Source Type: Conference Proceeding    
DOI: 10.1109/IEEM.2011.6118146     Document Type: Conference Paper
Times cited : (27)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.