Do starting and ending effects in fixed-price group-buying differ?

Electronic Commerce Research and Applications

Volumn 12, Issue 2, 2013, Pages 78-89

  Zhou, Geng ^a   Xu, Kaiquan ^a   Liao, Stephen S Y ^b  

^a NANJING UNIVERSITY   (China)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Empirical research; Group buying; Information diffusion; Interpersonal communication; Mass media communication

Indexed keywords

EMPIRICAL RESEARCH; GROUP-BUYING; INFORMATION DIFFUSION; INTER-PERSONAL COMMUNICATIONS; MASS MEDIA;

WEBSITES;

COMMUNICATION;

EID: 84876120001     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2012.11.006     Document Type: Article

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