Understanding the Influence of Online Flow Elements on Hedonic and Utilitarian Online Shopping Experiences: A Case of Online Group Buying

Journal of Information Systems

Volumn 28, Issue 2, 2014, Pages 287-306

  Lim, Weng Marc ^a  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

hedonic; online flow elements; online group buying; online shopping experiences; structural equation modeling; utilitarian

Indexed keywords

EID: 84937822486     PISSN: 08887985     EISSN: 15587959     Source Type: Journal    
DOI: 10.2308/isys-50773     Document Type: Article

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