Group buying: A strategic form of consumer collective

Journal of Retailing

Volumn 89, Issue 3, 2013, Pages 338-351

  Wang, Jeff Jianfeng ^a   Zhao, Xin ^b   Li, Julie Juan ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Consumption collective; Group buying; Retail consumer behavior; Retail strategy

Indexed keywords

EID: 84880507053     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2013.03.001     Document Type: Article

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