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Volumn 30, Issue 17-18, 2014, Pages 1728-1771

The discourses of marketing and development: towards ‘critical transformative marketing research’

Author keywords

critical marketing; critical transformative marketing research; neoliberalism; transformative consumer research

Indexed keywords


EID: 84926181180     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2014.952660     Document Type: Article
Times cited : (60)

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