Crossing borders: Globalization as myth and charter in American transnational consumer marketing

American Ethnologist

Volumn 27, Issue 2, 2000, Pages 257-282

  Applbaum, Kalman ^a,b  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^b HARVARD UNIVERSITY   (United States)

Author keywords

Consumer marketing; Globalization; Transnational corporations; United States

Indexed keywords

EID: 0034343653     PISSN: 00940496     EISSN: None     Source Type: Journal    
DOI: 10.1525/ae.2000.27.2.257     Document Type: Article

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