Marketing the hegemony of development: Of pulp fictions and green deserts

Marketing Theory

Volumn 8, Issue 4, 2008, Pages 339-366

  Böhm, Steffen ^a   Brei, Vinícius ^b  

^a UNIVERSITY OF ESSEX   (United Kingdom)

^b PONTIFICAL CATHOLIC UNIVERSITY OF RIO GRANDE DO SUL   (Brazil)

Author keywords

critical marketing development discourse hegemony; Key Words; resistance

Indexed keywords

EID: 84992920931     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593108096540     Document Type: Article

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