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Journal of Public Policy and Marketing
Volumn 24, Issue 1, 2005, Pages 114-116
The role played by the broadening of marketing movement in the history of marketing thought
Author keywords

[No Author keywords available]
Indexed keywords

EID: 20444457115     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.24.1.114.63903     Document Type: Review
Times cited : (61)
References (4)
  • 1
    • 0014437249 scopus 로고
    • Broadening the concept of marketing
    • Kotler, Philip and Sidney J. Levy (1969a), "Broadening the Concept of Marketing" Journal of Marketing, 33 (January), 10-15.
    • (1969) Journal of Marketing , vol.33 , Issue.JANUARY , pp. 10-15
    • Kotler, P.1    Levy, S.J.2
  • 2
    • 0040310673 scopus 로고
    • New form of marketing myopia: Rejoinder to professor luck
    • _ and _ (1969b), "New Form of Marketing Myopia: Rejoinder to Professor Luck," Journal of Marketing, 33 (July), 55-57.
    • (1969) Journal of Marketing , vol.33 , Issue.JULY , pp. 55-57
  • 3
    • 0002073411 scopus 로고
    • Broadening the concept of marketing: Too far
    • Luck, David J. (1969), "Broadening the Concept of Marketing: Too Far," Journal of Marketing, 33 (July), 53-55.
    • (1969) Journal of Marketing , vol.33 , Issue.JULY , pp. 53-55
    • Luck, D.J.1
  • 4
    • 0347544197 scopus 로고    scopus 로고
    • Scholarly research in marketing: Exploring the '4 eras' of thought development
    • Wilkie, William L. and Elizabeth S. Moore (2003), "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development," Journal of Public Policy & Marketing, 22 (Fall), 116-46.
    • (2003) Journal of Public Policy & Marketing , vol.22 , Issue.FALL , pp. 116-146
    • Wilkie, W.L.1    Moore, E.S.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.