Relational Paradigms in Social Marketing

Journal of Macromarketing

Volumn 23, Issue 1, 2003, Pages 6-15

  Hastings, Gerard ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

behavior change; partnerships; relationship marketing; social marketing

Indexed keywords

EID: 84990381006     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146703023001006     Document Type: Article

References (75)

1. Advisory Council on the Misuse of Drugs. 1993. Drug education in schools: The need for a new impetus. London: HMSO.
2. Allott, R., R. Paxton, and R. Leonard. 1999. Drug education: a review of British government policy and evidence on effectiveness. Health Education Research Theory and Practice 14 (4): 491-505.
3. Andreasen, A. R. 1994. Social marketing: It's definition and domain. Journal of Public Policy and Marketing 13 (1): 108-114.
4. Andreasen, A. R. 1995. Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass.
5. Andreasen, A. R. 2001a. Ethics in social marketing. Washington, DC: Georgetown University Press.
6. —. 2001b. Correspondence with author by e-mail, November 25.
7. Arnold, M., and J. Fisher. 1996. Counterculture, criticisms and crisis: Assessing the effect of the sixties on marketing thought. Journal of Macromarketing 16 (1): 18-132.
8. Bagozzi, R. P. 1974. Marketing as an organised behavioral system of exchange. Journal of Marketing 38 (October): 77-81.
9. Bagozzi, R. P. 1975. Marketing as exchange. Journal of Marketing 39 (October): 32-39.
10. Bandura, A. 1986. Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice Hall.
11. Barbas, A., and B. Horn. 1993. Marketing traffic safety. The OECD Observer 181:30-32.
12. Berry, L.L. 1983. Relationship marketing. In Emerging perspectives on services marketing, edited by L. L. Berry, L. Shostack, and G. Upah, 25-28. Chicago: American Medical Association.
13. Black, D. R., E. A. Loftus, R. Chetterjee, S. Tiffany, and A. S. Barrow. 1993. Smoking cessation interventions for university students: Recruitment and program design considerations based on social marketing theory. Preventive Medicine 22:388-399.
14. Black, D., J. N. Morris, C. Smith, and P. Townsend. 1980. Inequalities in health [The Black Report]. London: Department of Health and Social Security.
15. Blakey, V., and E. Pullen. 1991. You don't have to say you love me: An evaluation of a drama-based sex education project for schools. Health Education Journal 50 (4): 161-165.
16. Borden, N. H. 1964. The concept of the marketing mix. Journal of Advertising Research 4 (2): 2-7.
17. Bouman, M., L. Maas, and G. Kok. 1998. Health education in television entertainment—“Medisch Centrum West”: A Dutch drama serial. Health Education Research Theory and Practice 13 (4): 503-518.
18. Buchanan, D. R., S. Reddy, and Z. Hossain. 1994. Social marketing: A critical appraisal. Health Promotion International 9 (1): 49-57.
19. Currence, C. 1997. Demographic and lifestyle data: A practical application to stimulating compliance with mammography guidelines among poor women. In Social marketing: Theoretical and practical perspectives, chap. 8, edited by M. E. Goldberg, M. Fishbein, and S. E. Middlestadt. Mahwah, NJ: Lawrence Erlbaum.
20. Denman, S., J. Pearson, D. Moody, P. Davis, and R. Madeley. 1995. Theatre in education on HIV and AIDS: A controlled study of schoolchildren's knowledge and attitudes. Health Education Journal 54 (1): 3-17.
21. Eadie, D. R., and C. J. Smith. 1995. The role of applied research in public health advertising: Some comparisons with commercial marketing. Health Education Journal 54:367-380.
22. Elliott, B. 1995a. The inapplicability of the exchange concept to social marketing. Paper presented at the Marketing and Public Policy Conference, May, Atlanta, GA.
23. Elliott, B. 1995b. The limits to marketing: On the side of the angels. Paper presented at the Advertising and Social Marketing Conference, Society for Consumer Psychology, May, Atlanta, GA.
24. Evans, M., H. Stoddart, L. Condon, E. Freeman, M. Grizzell, and R. Mullen. 2001. Parents perspectives on the MMR immunization: A focus group study. British Journal of General Practice 51:904-910.
25. Fine, S., ed. 1990. Social marketing: Promoting the causes of public and nonprofit agencies. Boston: Allyn & Bacon.
26. Fortmann, S. P., J. A. Flora, M. A. Winkleby, C. Schooler, C. B. Taylor, and J. W. Farquhar. 1995. Community intervention trials: Reflections on the Stanford Five-City Project experience. American Journal of Epidemiology 142 (6): 576-586.
27. Grönroos, C. 1994. From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Management Decision 32 (2): 4-20.
28. Gummesson, E. 1994. Making relationship marketing operational. International Journal of Services Management 5 (5): 5-20.
29. Håkansson, H. 1982. International marketing and the purchasing of industrial goods. New York: John Wiley.
30. Hastings, G. B., and A. J. Haywood. 1991. Social marketing and communication in health promotion. Health Promotion International 6 (2): 135-145.
31. Hastings, G. B., and D. S. Leathar. 1987. The creative potential of research. International Journal of Advertising 6:159-168.
32. Hastings, G. B., L. MacFadyen, and S. Anderson. 2000. Whose behaviour is it anyway? The broader potential of social marketing. Social Marketing Quarterly 6 (2): 46-58.
33. Hastings, G. B., M. Stead, and L. MacFadyen. 2002. Reducing prison numbers: Does marketing hold the key? Criminal Justice Matters 49:20-21, 43.
34. Hastings, G. B., M. Stead, and A. M. MacKintosh. Forthcoming. Rethinking drugs prevention: Radical thoughts from social marketing. Health Education Journal.
35. Hastings, G. B., M. Stead, M. Whitehead, R. Lowry, L. MacFadyen, D. McVey, L. Owen, and K. Tones. 1998. Using the media to tackle the health divide: Future directions. Social Marketing Quarterly 4 (3): 42-67.
36. Heskett, J. L. 1987. Lessons in the service sector. Harvard Business Review 65 (2): 118-126.
37. Joseph Rowntree Foundation. 1997. Young people and drugs. Findings—Ref Social Policy Research, 133. Retrieved from http://www.jrf.org.uk/knowledge/findings/socialpolicy/sp133.asp.
38. King, A. C. 1998. How to promote physical activity in a community: Research experiences from the US highlighting different community approaches. Patient Education and Counselling 33 (1 suppl.): S3-S12.
39. Kotler, P., and G. Zaltman. 1971. Social marketing: An approach to planned social change. Journal of Marketing 35:3-12.
40. Leathar, D. S. 1987. The development and assessment of mass media campaigns: The work of the Advertising Research Unit. Journal of the Institute of Health Education 25 (2): 65-72.
41. Leathar, D. S. 1988. Be all you can be study—Part 1. Journal of the Institute of Health Education 26 (1): 6-12.
42. Leathar, D. S., and G. B. Hastings. 1987. Social marketing and health education. Journal of Services Marketing 1 (2): 49-52.
43. Lefebvre, R. C. 1992a. Social marketing and health promotion. In Health promotion: Disciplines and diversity, edited by R. Bunton and G. MacDonald, 153-181. London: Routledge.
44. Lefebvre, R. C. 1992b. The social marketing imbroglio in health promotion. Health Promotion International 7 (1): 61-64.
45. Lefebvre, R. C., L. Doner, C. Johnston, K. Loughrey, G. I. Balch, and S. M. Sutton. 1995. Use of database marketing and consumer-based health communication in message design: An example from the office of cancer communications “5 A Day for Better Health” program. In Designing health messages: Approaches from communication theory and public health practice, edited by E. Maibach and R. L. Parrott, 217-246. Thousand Oaks, CA: Sage.
46. Lefebvre, R. C., and J. A. Flora. 1988. Social marketing and public health intervention. Health Education Quarterly 15 (3): 299-315.
47. Levitt, T. 1960. Marketing myopia. Harvard Business Review 38 (4): 45-56.
48. Maibach, E. W., and D. Cotton. 1995. Moving people to behaviour change: A staged social cognitive approach to message design. In Designing health messages. Approaches from communication theory and public health practice, edited by E. Maibach and R. L. Parrott, 41-64. Thousand Oaks, CA: Sage.
49. Manoff, R. K. 1985. Social marketing: New imperative for public health. New York: Praeger.
50. Marshall, T. 1999. Restorative justice: An overview. A report by the Home Office Research Development and Statistics Directorate. London: Home Office.
51. McCarthy, E. J. 1960. Basic marketing. Homewood, IL: Irwin.
52. Morgan, R. M., and S. D. Hunt. 1994. The commitment-trust theory of relationship marketing. Journal of Marketing 58 (July): 20-38.
53. O'Driscoll, A., and J. A. Murray. 1998. The changing nature of theory and practice in marketing: On the value of synchrony. Journal of Marketing Management 14:391-416.
54. O'Malley, L., and C. Tynan. 2000. Relationship marketing in consumer markets: Rhetoric or reality? European Journal of Marketing 34 (7): 797-815.
55. Orme, J., and F. Starkey. 1998. Evaluation of HPSA/Bristol Old Vic Primary Drug Drama Project 1997/98. Full report. Bristol, UK: Faculty of Health and Social Care, University of the West of England.
56. Orme, J., and F. Starkey. 1999. Young people's views on drug education in schools: Implications for health promotion and health education. Health Education 4 (July): 142-152.
57. Palmer, A. 2000. Co-operation and competition: A Darwinian synthesis of relationship marketing. European Journal of Marketing 34 (5/6): 687-704.
58. Parvatiyar, A., and J. N. Sheth. 1997. Paradigm shift in interfirm marketing relationships: Emerging research issues. Research in Marketing 13:233-255.
59. Pentz, M. A., S. F. Mihalic, and J. K. Grotpeter. 1997. Blueprints for violence prevention: Book one—The Midwestern Prevention Project. Ser. ed. D. S. Elliott. Boulder: University of Colorado.
60. Prochaska, J. O., and C. C. DiClemente. 1983. Stages and processes of self-change of smoking: Toward an integrative model of change. Journal of Consulting and Clinical Psychology 51:390-395.
61. Rajagopal, S., and K. N. Bernard. 1993. Strategic procurement and competitive advantage. Journal of Purchasing and Materials Management 29 (4): 13-20.
62. Richardson, F. 2001. Packages: The money or the options. Business Review Weekly 23 (20). Retrieved from http://www.brw.com.au.
63. Rothschild, M. 1999. Carrots, sticks and promises: A conceptual framework for the management of public health and social issues behaviour. Journal of Marketing 46 (winter): 15-26.
64. Sheth, J. N., and A. Parvatiyar. 1995. The evolution of relationship marketing. International Business Review 4 (4): 397-418.
65. Smith, R. 1997. Gap between death rates of rich and poor widens. British Medical Journal 314:9.
66. Stead, M., and G. B. Hastings. 1996. Advertising in the social marketing mix: Getting the balance right. In Social marketing: Theoretical and practical perspectives, edited by M. Goldberg, M. Fishbein, and S. Middelstadt. Hillsdale, NJ: Lawrence Erlbaum.
67. Stead, M., A. M. MacKintosh, D. R. Eadie, and G. B. Hastings. 2000. NE Choices: The development of a multi-component drug prevention programme for adolescents. Home Office Drugs Prevention Advisory Service (DPAS) Paper 4. ISBN 1-84082-514-6. London: Home Office.
68. Stead, M., A. M. MacKintosh, D. R. Eadie, and G. B. Hastings. 2001. NE Choices: The results of a multi-component drug prevention programme for adolescents. Home Office Drugs Prevention Advisory Service (DPAS) Paper 14. ISBN 1-84082-741-6. London: Home Office.
69. Sugg Skinner, C., V. J. Strecher, and H. Hospers. 1994. Physicians recommendations for mammography: Do tailored messages make a difference? American Journal of Public Health 84 (1): 43-49.
70. Tones, K. 1996. Models of mass media: Hypodermic, aerosol or agent provocateur? Drugs: Education, Prevention and Policy 3 (1): 29-37.
71. Tynan, C. 1997. A review of the marriage analogy in relationship marketing. Journal of Marketing Management 13 (7): 695-704.
72. Umbreit, M., R. Coates, and A. Roberts. 1997. Cross-national impact of restorative justice through mediation and dialogue. ICCA Journal of Community Corrections 8 (2): 46-50.
73. U.S. Department of Health and Human Services. 1980. Pretesting in health communication. Washington, DC: U.S. Department of Health and Human Services.
74. Whitehead, M. 1992. The health divide. In Inequalities in health: The Black report and the health divide, 2d ed., edited by P. Townsend, M. Whitehead, and N. Davidson. London: Penguin.
75. Wiebe, G. D. 1951-52. Merchandising commodities and citizenship in television. Public Opinion Quarterly 15 (winter): 679-691.