메뉴 건너뛰기




Volumn , Issue , 2012, Pages 3-24

Origins, qualities, and envisionments of transformative consumer research

Author keywords

[No Author keywords available]

Indexed keywords


EID: 79958849121     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203813256     Document Type: Chapter
Times cited : (49)

References (101)
  • 1
    • 28044436959 scopus 로고    scopus 로고
    • Critical consumer education: Empowering the low-literate consumer
    • Adkins, N. R., & Ozanne, J. L. (2005a). Critical consumer education: Empowering the low-literate consumer. Journal of Macromarketing, 25(2), 153-162.
    • (2005) Journal of Macromarketing , vol.25 , Issue.2 , pp. 153-162
    • Adkins, N.R.1    Ozanne, J.L.2
  • 4
    • 0002809746 scopus 로고
    • Marketing, scientific progress, and scientific method
    • (Fall)
    • Anderson, P. F. (1983). Marketing, scientific progress, and scientific method. Journal of Marketing, 47(Fall), 18-31.
    • (1983) Journal of Marketing , vol.47 , pp. 18-31
    • Anderson, P.F.1
  • 5
    • 84936823631 scopus 로고
    • On method in consumer research: A critical relativist perspective
    • Anderson, P F. (1986). On method in consumer research: A critical relativist perspective. Journal of Consumer Research, 13(2), 155-173.
    • (1986) Journal of Consumer Research , vol.13 , Issue.2 , pp. 155-173
    • Anderson, P.F.1
  • 6
    • 3142665694 scopus 로고    scopus 로고
    • Understanding adolescent intentions to smoke: An examination of relationships among social influence, prior trial behavior, and antitobacco campaign advertising
    • Andrews, J. C., Netemeyer, R. G., Burton, S., Moberg, D. P, & Christiansen, A. (2004). Understanding adolescent intentions to smoke: An examination of relationships among social influence, prior trial behavior, and antitobacco campaign advertising. Journal of Marketing, 68(3), 110-123.
    • (2004) Journal of Marketing , vol.68 , Issue.3 , pp. 110-123
    • Andrews, J.C.1    Netemeyer, R.G.2    Burton, S.3    Moberg, D.P.4    Christiansen, A.5
  • 7
    • 0003986649 scopus 로고    scopus 로고
    • (M. Ostwald, Trans.). Upper Saddle River, NJ: Prentice Hall. (Original work published 350 BC)
    • Aristotle (1999). Nicomachean ethics (M. Ostwald, Trans.). Upper Saddle River, NJ: Prentice Hall. (Original work published 350 BC)
    • (1999) Nicomachean Ethics
    • Aristotle1
  • 8
    • 17144380504 scopus 로고    scopus 로고
    • Consumer culture theory (cct): Twenty years of research
    • Arnould, E., & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868-882.
    • (2005) Journal of Consumer Research , vol.31 , Issue.4 , pp. 868-882
    • Arnould, E.1    Thompson, C.J.2
  • 9
    • 84976934163 scopus 로고
    • A classification of concepts in consumer education
    • Bannister, R. (1983). A classification of concepts in consumer education. NASSP Bulletin, 67, 10-15.
    • (1983) NASSP Bulletin , vol.67 , pp. 10-15
    • Bannister, R.1
  • 10
    • 0035531911 scopus 로고    scopus 로고
    • Consumer research for consumers
    • Bazerman, M. H. (2001). Consumer research for consumers. Journal of Consumer Research, 27, 499-504.
    • (2001) Journal of Consumer Research , vol.27 , pp. 499-504
    • Bazerman, M.H.1
  • 11
    • 0001188499 scopus 로고
    • Reference group influence on product and brand purchase decisions
    • Bearden, W. O., & Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of Consumer Research, 9(2), 183-194.
    • (1982) Journal of Consumer Research , vol.9 , Issue.2 , pp. 183-194
    • Bearden, W.O.1    Etzel, M.J.2
  • 14
    • 36048965802 scopus 로고    scopus 로고
    • Consumer education: Educational considerations and perspectives
    • Benn, J. (2002). Consumer education: Educational considerations and perspectives. International Journal of Consumer Studies, 26, 169-177.
    • (2002) International Journal of Consumer Studies , vol.26 , pp. 169-177
    • Benn, J.1
  • 15
    • 49249099738 scopus 로고    scopus 로고
    • Consumer education between “consumership” and citizenship: Experiences from studies of young people
    • Benn, J. (2004). Consumer education between “consumership” and citizenship: Experiences from studies of young people. International Journal of Consumer Studies, 28, 108-116.
    • (2004) International Journal of Consumer Studies , vol.28 , pp. 108-116
    • Benn, J.1
  • 17
    • 0034335628 scopus 로고    scopus 로고
    • The moral complexion of consumption
    • Borgmann, A. (2000). The moral complexion of consumption. Journal of Consumer Research, 26(4), 418-422.
    • (2000) Journal of Consumer Research , vol.26 , Issue.4 , pp. 418-422
    • Borgmann, A.1
  • 18
    • 0002254425 scopus 로고
    • Multiple orientations for the conduct of marketing research: An analysis of the academic/practitioner distinction
    • Brinberg, D., & Hirschman, E. C. (1986). Multiple orientations for the conduct of marketing research: An analysis of the academic/practitioner distinction. Journal of Marketing, 50(4), 161-173.
    • (1986) Journal of Marketing , vol.50 , Issue.4 , pp. 161-173
    • Brinberg, D.1    Hirschman, E.C.2
  • 20
    • 0034343675 scopus 로고    scopus 로고
    • Consumers’ use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent
    • Campbell, M. C., & Kirmani, A. (2000). Consumers’ use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent. Journal of Consumer Research, 27(1), 69-83.
    • (2000) Journal of Consumer Research , vol.27 , Issue.1 , pp. 69-83
    • Campbell, M.C.1    Kirmani, A.2
  • 22
    • 0001590626 scopus 로고
    • A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places
    • Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015-1026.
    • (1990) Journal of Personality and Social Psychology , vol.58 , Issue.6 , pp. 1015-1026
    • Cialdini, R.B.1    Reno, R.R.2    Kallgren, C.A.3
  • 23
    • 77951164498 scopus 로고    scopus 로고
    • Is it time for another round of consumer protection? The lessons of twentieth century U.S. history
    • (Spring)
    • Cohen, L. (2010). Is it time for another round of consumer protection? The lessons of twentieth century U.S. history. Journal of Consumer Affairs, 44(Spring), 234-247.
    • (2010) Journal of Consumer Affairs , vol.44 , pp. 234-247
    • Cohen, L.1
  • 24
    • 0034338887 scopus 로고    scopus 로고
    • The costs and benefits of consuming
    • Csikszentmihalyi, M. (2000). The costs and benefits of consuming. Journal of Consumer Research, 27(2), 267-272.
    • (2000) Journal of Consumer Research , vol.27 , Issue.2 , pp. 267-272
    • Csikszentmihalyi, M.1
  • 26
    • 77952581645 scopus 로고    scopus 로고
    • Making theory and practice in subsistence markets: An analytic autoethnography of masazi in accra, ghana
    • DeBerry-Spence, B. (2010). Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana. Journal of Business Research, 63(6), 608-616.
    • (2010) Journal of Business Research , vol.63 , Issue.6 , pp. 608-616
    • Deberry-Spence, B.1
  • 27
    • 0035538548 scopus 로고    scopus 로고
    • The seventh moment: Qualitative inquiry and the practices of a more radical consumer research
    • Denzin, N. K. (2001). The seventh moment: Qualitative inquiry and the practices of a more radical consumer research. Journal of Consumer Research, 28(2), 324-330.
    • (2001) Journal of Consumer Research , vol.28 , Issue.2 , pp. 324-330
    • Denzin, N.K.1
  • 28
    • 76749133222 scopus 로고    scopus 로고
    • Spanning the boundaries
    • Erdem, T. (2010). Spanning the boundaries. Journal of Marketing Research, 47(1), 1-2.
    • (2010) Journal of Marketing Research , vol.47 , Issue.1 , pp. 1-2
    • Erdem, T.1
  • 29
    • 21144483978 scopus 로고
    • A clinical screener for compulsive buying
    • Faber, R. J., & O’Guinn, T. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19(3), 459-469.
    • (1992) Journal of Consumer Research , vol.19 , Issue.3 , pp. 459-469
    • Faber, R.J.1    O’Guinn, T.2
  • 30
    • 0002475286 scopus 로고
    • The effects of consumer education on consumer search
    • Fast, J., Vosburgh, R. E., & Frisbee, W. R. (1989). The effects of consumer education on consumer search. Journal of Consumer Affairs, 23(1), 65-90.
    • (1989) Journal of Consumer Affairs , vol.23 , Issue.1 , pp. 65-90
    • Fast, J.1    Vosburgh, R.E.2    Frisbee, W.R.3
  • 32
    • 0031601916 scopus 로고    scopus 로고
    • Preventing the premature death of relationship marketing
    • January-February
    • Fournier, S., Dobscha, S., & Mick, D. G. (1998). Preventing the premature death of relationship marketing. Harvard Business Review, January-February, 42-51.
    • (1998) Harvard Business Review , pp. 42-51
    • Fournier, S.1    Dobscha, S.2    Mick, D.G.3
  • 33
    • 21344490393 scopus 로고
    • The persuasion knowledge model: How people cope with persuasion attempts
    • Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21(1), 1-31.
    • (1994) Journal of Consumer Research , vol.21 , Issue.1 , pp. 1-31
    • Friestad, M.1    Wright, P.2
  • 34
    • 0348044952 scopus 로고
    • Persuasion knowledge: Lay people’s and researchers’ beliefs about the psychology of advertising
    • Friestad, M., & Wright, P. (1995). Persuasion knowledge: Lay people’s and researchers’ beliefs about the psychology of advertising. Journal of Consumer Research, 22(1), 62-74.
    • (1995) Journal of Consumer Research , vol.22 , Issue.1 , pp. 62-74
    • Friestad, M.1    Wright, P.2
  • 35
    • 0000393485 scopus 로고
    • Behavioral evidence of the effects of televised food messages on children
    • Gorn, G. J., & Goldberg, M. E. (1982). Behavioral evidence of the effects of televised food messages on children. Journal of Consumer Research, 9, 200-205.
    • (1982) Journal of Consumer Research , vol.9 , pp. 200-205
    • Gorn, G.J.1    Goldberg, M.E.2
  • 36
    • 17044381764 scopus 로고    scopus 로고
    • Social class, market situation, and consumers: Metaphors of (dis)empowerment
    • Henry, P. C. (2005). Social class, market situation, and consumers: Metaphors of (dis)empowerment. Journal of Consumer Research, 31(4), 766-778.
    • (2005) Journal of Consumer Research , vol.31 , Issue.4 , pp. 766-778
    • Henry, P.C.1
  • 37
    • 0031304419 scopus 로고    scopus 로고
    • Beyond pleasure and pain
    • Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52(12), 1280-1300.
    • (1997) American Psychologist , vol.52 , Issue.12 , pp. 1280-1300
    • Higgins, E.T.1
  • 38
    • 0001624826 scopus 로고
    • The homeless in america: An examination of possessions and consumption behaviors
    • Hill, R. P., & Stamey, M. (1990). The homeless in America: An examination of possessions and consumption behaviors. Journal of Consumer Research, 17, 303-321.
    • (1990) Journal of Consumer Research , vol.17 , pp. 303-321
    • Hill, R.P.1    Stamey, M.2
  • 40
    • 21144463525 scopus 로고
    • The consciousness of addiction: Toward a general theory of compulsive consumption
    • Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155-179.
    • (1992) Journal of Consumer Research , vol.19 , Issue.2 , pp. 155-179
    • Hirschman, E.C.1
  • 41
    • 5844300876 scopus 로고
    • Why business is bad for consumer research: The three bears revisited
    • E. C. Hirschman & M. B. Holbrook, Provo, UT: Association for Consumer Research
    • Holbrook, M. B. (1985). Why business is bad for consumer research: The three bears revisited. In E. C. Hirschman & M. B. Holbrook (Eds.), Advances in consumer research (Vol. 12, pp. 145-156). Provo, UT: Association for Consumer Research.
    • (1985) Advances in Consumer Research , vol.12 , pp. 145-156
    • Holbrook, M.B.1
  • 42
    • 0000320856 scopus 로고
    • On the scientific status of consumer research and the need for an interpretive approach to studying consumption behavior
    • Holbrook, M. B., & O’shaughnessy, J. (1988). On the scientific status of consumer research and the need for an interpretive approach to studying consumption behavior. Journal of Consumer Research, 15(3), 398-402.
    • (1988) Journal of Consumer Research , vol.15 , Issue.3 , pp. 398-402
    • Holbrook, M.B.1    O’shaughnessy, J.2
  • 43
    • 12144261734 scopus 로고    scopus 로고
    • Immigrant women and paid domestic work: Research, theory, and activism
    • H. Gottfried, Chicago: University of Illinois Press
    • Hondagneu-Sotelo, P. (1996). Immigrant women and paid domestic work: Research, theory, and activism. In H. Gottfried (Ed.), Feminism and social change (pp. 105-122). Chicago: University of Illinois Press.
    • (1996) Feminism and Social Change , pp. 105-122
    • Hondagneu-Sotelo, P.1
  • 44
    • 23944510193 scopus 로고    scopus 로고
    • The potential and limits of consumer empowerment information
    • Howells, G. (2005). The potential and limits of consumer empowerment information. Journal of Law and Society, 32(3), 349-370.
    • (2005) Journal of Law and Society , vol.32 , Issue.3 , pp. 349-370
    • Howells, G.1
  • 45
    • 84936823540 scopus 로고
    • Alternative ways of seeking knowledge in consumer research
    • Hudson, L. A., & Ozanne, J. L. (1988). Alternative ways of seeking knowledge in consumer research. Journal of Consumer Research, 14(4), 508-521.
    • (1988) Journal of Consumer Research , vol.14 , Issue.4 , pp. 508-521
    • Hudson, L.A.1    Ozanne, J.L.2
  • 46
    • 0002997856 scopus 로고
    • Positivism and paradigm dominance in consumer research: Toward critical pluralism and rapprochement
    • Hunt, S. C. (1991). Positivism and paradigm dominance in consumer research: Toward critical pluralism and rapprochement. Journal of Consumer Research, 18(1), 32-44.
    • (1991) Journal of Consumer Research , vol.18 , Issue.1 , pp. 32-44
    • Hunt, S.C.1
  • 47
    • 84920531739 scopus 로고    scopus 로고
    • From knowledge-inquiry to wisdom-inquiry: Is the revolution underway?
    • R. Barnett & N. Maxwell, London: Routledge
    • Iredale, M. (2008). From knowledge-inquiry to wisdom-inquiry: Is the revolution underway? In R. Barnett & N. Maxwell (Eds.), Wisdom in the university (pp. 21-33). London: Routledge.
    • (2008) Wisdom in the University , pp. 21-33
    • Iredale, M.1
  • 48
    • 57749202038 scopus 로고    scopus 로고
    • An exploration of marketing’s impacts on society: A perspective linked to democracy
    • Jocz, K. E., & Quelch, J. A. (2008). An exploration of marketing’s impacts on society: A perspective linked to democracy. Journal of Public Policy & Marketing, 27(2), 202-206.
    • (2008) Journal of Public Policy & Marketing , vol.27 , Issue.2 , pp. 202-206
    • Jocz, K.E.1    Quelch, J.A.2
  • 50
    • 67549105056 scopus 로고    scopus 로고
    • Consumer testing of the acceptability and effectiveness of front-of-pack food labelling systems for the australian grocery market
    • Kelly, B., Hughes, C., Chapman, K., Louie, J. C. Y., Dixon, H., Crawford, J., et al. (2009). Consumer testing of the acceptability and effectiveness of front-of-pack food labelling systems for the Australian grocery market. Health Promotion International, 24(2), 120-129.
    • (2009) Health Promotion International , vol.24 , Issue.2 , pp. 120-129
    • Kelly, B.1    Hughes, C.2    Chapman, K.3    Louie, J.C.Y.4    Dixon, H.5    Crawford, J.6
  • 51
    • 0038857819 scopus 로고
    • Presidential address: Consumer research and the public purpose
    • W. L. Wilkie, Ann Arbor, MI: Association for Consumer Research
    • Kernan, J. B. (1979). Presidential address: Consumer research and the public purpose. In W. L. Wilkie (Ed.), Advances in consumer research (Vol. 6, pp. 1-2). Ann Arbor, MI: Association for Consumer Research.
    • (1979) Advances in Consumer Research , vol.6 , pp. 1-2
    • Kernan, J.B.1
  • 52
    • 33646040963 scopus 로고    scopus 로고
    • Habitual behavior in american eating patterns: The role of meal occasions
    • Khare, A., & Inman, J. J. (2006). Habitual behavior in American eating patterns: The role of meal occasions. Journal of Consumer Research, 32(4), 567-575.
    • (2006) Journal of Consumer Research , vol.32 , Issue.4 , pp. 567-575
    • Khare, A.1    Inman, J.J.2
  • 53
    • 84986671061 scopus 로고
    • The development and implementation of the concept of consumer education
    • Langrehr, F. W., & Mason, J. B. (1977). The development and implementation of the concept of consumer education. Journal of Consumer Affairs, 11(2), 63-79.
    • (1977) Journal of Consumer Affairs , vol.11 , Issue.2 , pp. 63-79
    • Langrehr, F.W.1    Mason, J.B.2
  • 55
    • 84920538299 scopus 로고
    • Consumer education: Modern style
    • Lipstreu, O. (1949). Consumer education: Modern style. The School Review, 57(2), 101-103.
    • (1949) The School Review , vol.57 , Issue.2 , pp. 101-103
    • Lipstreu, O.1
  • 56
    • 73349109504 scopus 로고    scopus 로고
    • Escaping the gift economy
    • (December)
    • Marcoux, J. S. (2009). Escaping the gift economy. Journal of Consumer Research, 36(December), 671-685.
    • (2009) Journal of Consumer Research , vol.36 , pp. 671-685
    • Marcoux, J.S.1
  • 57
    • 40749113990 scopus 로고    scopus 로고
    • Doctoral education and transformative consumer research
    • Mari, C. (2008). Doctoral education and transformative consumer research. Journal of Marketing Education, 30(1), 5-11.
    • (2008) Journal of Marketing Education , vol.30 , Issue.1 , pp. 5-11
    • Mari, C.1
  • 60
    • 10444221875 scopus 로고    scopus 로고
    • Is science neurotic?
    • Maxwell, N. (2002). Is science neurotic? Metaphilosophy, 33(3), 1036-1068.
    • (2002) Metaphilosophy , vol.33 , Issue.3 , pp. 1036-1068
    • Maxwell, N.1
  • 61
    • 84874532951 scopus 로고    scopus 로고
    • From knowledge to wisdom: The need for an academic revolution
    • R. Barnett & N. Maxwell, London: Routledge
    • Maxwell, N. (2008). From knowledge to wisdom: The need for an academic revolution. In R. Barnett & N. Maxwell (Eds.), Wisdom in the university (pp. 1-19). London: Routledge.
    • (2008) Wisdom in the University , pp. 1-19
    • Maxwell, N.1
  • 62
    • 84870474636 scopus 로고    scopus 로고
    • Are universities undergoing an intellectual revolution?
    • Maxwell, N. (2009, June). Are universities undergoing an intellectual revolution? Oxford Magazine, 290, 13-16.
    • (2009) Oxford Magazine , vol.290 , pp. 13-16
    • Maxwell, N.1
  • 63
    • 84899170893 scopus 로고    scopus 로고
    • Sustainable consumer empowerment through critical consumer education: A typology of consumer education approaches
    • McGregor, S. (2005). Sustainable consumer empowerment through critical consumer education: A typology of consumer education approaches. International Journal of Consumer Studies, 29(5), 437-447.
    • (2005) International Journal of Consumer Studies , vol.29 , Issue.5 , pp. 437-447
    • McGregor, S.1
  • 66
    • 65249104108 scopus 로고    scopus 로고
    • Expanding our understanding of quality of life, standard of living, and well-being
    • McGregor, S. L. T., & Goldsmith, E. B. (1998). Expanding our understanding of quality of life, standard of living, and well-being. Journal of Family and Consumer Sciences, 90(2), 2-6.
    • (1998) Journal of Family and Consumer Sciences , vol.90 , Issue.2 , pp. 2-6
    • McGregor, S.L.T.1    Goldsmith, E.B.2
  • 67
    • 33748437867 scopus 로고    scopus 로고
    • Meaning and mattering through transformative consumer research
    • C. Pechmann & L. L. Price, Provo, UT: Association for Consumer Research
    • Mick, D. G. (2006). Meaning and mattering through transformative consumer research. In C. Pechmann & L. L. Price (Eds.), Advances in consumer research (Vol. 33, pp. 1-4). Provo, UT: Association for Consumer Research.
    • (2006) Advances in Consumer Research , vol.33 , pp. 1-4
    • Mick, D.G.1
  • 68
    • 36849020641 scopus 로고    scopus 로고
    • The end(s) of marketing and the neglect of moral responsibility by the american marketing association
    • Mick, D. G. (2007). The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association. Journal of Public Policy & Marketing, 26(2), 289-292.
    • (2007) Journal of Public Policy & Marketing , vol.26 , Issue.2 , pp. 289-292
    • Mick, D.G.1
  • 70
    • 84936823903 scopus 로고
    • Compulsive buying: A phenomenological exploration
    • O’Guinn, T. C., & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of Consumer Research, 16(2), 147-157.
    • (1989) Journal of Consumer Research , vol.16 , Issue.2 , pp. 147-157
    • O’Guinn, T.C.1    Faber, R.J.2
  • 71
    • 0010777367 scopus 로고
    • Presidential address 1981: Toward a science of consumer behavior
    • A. Mitchell, Ann Arbor, MI: Association for Consumer Research
    • Olson, J. C. (1982). Presidential address 1981: Toward a science of consumer behavior. In A. Mitchell (Ed.), Advances in consumer research (Vol. 9, pp. v-x). Ann Arbor, MI: Association for Consumer Research.
    • (1982) Advances in Consumer Research , vol.9 , pp. v-x
    • Olson, J.C.1
  • 74
    • 84907076915 scopus 로고
    • Students and housewives: Differences in susceptibility to reference group influence
    • Park, C. W., & Lessig, V. P. (1977). Students and housewives: Differences in susceptibility to reference group influence. Journal of Consumer Research, 4(2), 102-110.
    • (1977) Journal of Consumer Research , vol.4 , Issue.2 , pp. 102-110
    • Park, C.W.1    Lessig, V.P.2
  • 75
    • 0036269790 scopus 로고    scopus 로고
    • An experimental investigation of the joint effects of advertising and peers on adolescents’ beliefs and intentions about cigarette consumption
    • Pechmann, C., & Knight, S. J. (2002). An experimental investigation of the joint effects of advertising and peers on adolescents’ beliefs and intentions about cigarette consumption. Journal of Consumer Research, 29(1), 5-19.
    • (2002) Journal of Consumer Research , vol.29 , Issue.1 , pp. 5-19
    • Pechmann, C.1    Knight, S.J.2
  • 76
    • 21844512657 scopus 로고
    • The effects of antismoking and cigarette advertising on young adolescents’ perceptions of peers who smoke
    • Pechmann, C., & Ratneshwar, S. (1994). The effects of antismoking and cigarette advertising on young adolescents’ perceptions of peers who smoke. Journal of Consumer Research, 21, 236-252.
    • (1994) Journal of Consumer Research , vol.21 , pp. 236-252
    • Pechmann, C.1    Ratneshwar, S.2
  • 77
    • 76749169013 scopus 로고    scopus 로고
    • Effects of indirectly and directly competing reference group messages and persuasion knowledge: Implications for educational placements
    • Pechmann, C., & Wang, L. (2010). Effects of indirectly and directly competing reference group messages and persuasion knowledge: Implications for educational placements. Journal of Marketing Research, 47(1), 134-145.
    • (2010) Journal of Marketing Research , vol.47 , Issue.1 , pp. 134-145
    • Pechmann, C.1    Wang, L.2
  • 78
    • 84877653468 scopus 로고    scopus 로고
    • Why a journal of research for consumers?
    • Retrieved December 20, 2010, from
    • Pettigrew, S. (2001). Why a journal of research for consumers? Journal of Research for Consumers, 1. Retrieved December 20, 2010, from http://www.jrconsumers.com.
    • (2001) Journal of Research for Consumers , vol.1
    • Pettigrew, S.1
  • 82
    • 70350131987 scopus 로고    scopus 로고
    • Alternative regulatory cases challenging consumer policy
    • Repo, P, Timonen, P, & Zilliacus, K. (2009). Alternative regulatory cases challenging consumer policy. Journal of Consumer Policy, 32, 289-301.
    • (2009) Journal of Consumer Policy , vol.32 , pp. 289-301
    • Repo, P.1    Timonen, P.2    Zilliacus, K.3
  • 83
    • 70349836944 scopus 로고    scopus 로고
    • Netnography as a consumer education research tool
    • Sandlin, J. A. (2007). Netnography as a consumer education research tool. International Journal of Consumer Studies, 31, 288-294.
    • (2007) International Journal of Consumer Studies , vol.31 , pp. 288-294
    • Sandlin, J.A.1
  • 86
    • 33748957378 scopus 로고    scopus 로고
    • Consumer empowerment: A foucauldian interpretation
    • Shankar, A., Cherrier, H., & Canniford, R. (2006). Consumer empowerment: A Foucauldian interpretation. European Journal of Marketing, 40(9/10), 1013-1030.
    • (2006) European Journal of Marketing , vol.40 , Issue.9-10 , pp. 1013-1030
    • Shankar, A.1    Cherrier, H.2    Canniford, R.3
  • 91
    • 21644484695 scopus 로고    scopus 로고
    • How may consumer policy empower consumers for sustainable lifestyles?
    • Thøgersen, J. (2005). How may consumer policy empower consumers for sustainable lifestyles? Journal of Consumer Policy, 28, 143-178.
    • (2005) Journal of Consumer Policy , vol.28 , pp. 143-178
    • Thøgersen, J.1
  • 92
    • 25144515319 scopus 로고    scopus 로고
    • Consumer risk perceptions in a community of reflexive doubt
    • Thompson, C. J. (2005). Consumer risk perceptions in a community of reflexive doubt. Journal of Consumer Research, 32(2), 235-248.
    • (2005) Journal of Consumer Research , vol.32 , Issue.2 , pp. 235-248
    • Thompson, C.J.1
  • 94
    • 0002275258 scopus 로고
    • Presidential address: The value of theory in consumer research
    • F. R. Kardes & M. Sujan, Provo, UT: Association for Consumer Research
    • Tybout, A. M. (1995). Presidential address: The value of theory in consumer research. In F. R. Kardes & M. Sujan (Eds.), Advances in consumer research (Vol. 22, pp. 1-8). Provo, UT: Association for Consumer Research.
    • (1995) Advances in Consumer Research , vol.22 , pp. 1-8
    • Tybout, A.M.1
  • 95
    • 1642580874 scopus 로고    scopus 로고
    • Bottoms up! the influence of elongation on pouring and consumption volume
    • Wansink, B., & van Ittersum, K. (2003). Bottoms up! The influence of elongation on pouring and consumption volume. Journal of Consumer Research, 30(3), 455-463.
    • (2003) Journal of Consumer Research , vol.30 , Issue.3 , pp. 455-463
    • Wansink, B.1    Van Ittersum, K.2
  • 97
    • 0347544197 scopus 로고    scopus 로고
    • Scholarly development in marketing: Exploring the “4 eras” of thought development
    • Wilkie, W. L., & Moore, E. S. (2003). Scholarly development in marketing: Exploring the “4 eras” of thought development. Journal of Public Policy & Marketing, 22(2), 116-146.
    • (2003) Journal of Public Policy & Marketing , vol.22 , Issue.2 , pp. 116-146
    • Wilkie, W.L.1    Moore, E.S.2
  • 98
    • 84920526968 scopus 로고    scopus 로고
    • September, Presidential address at the annual meeting of the British Association Festival of Science, Dublin, Ireland. Retrieved January 23, 2010, from
    • Winston, R. (2005, September). Who owns the science and what is the role for the scientist in the future? Presidential address at the annual meeting of the British Association Festival of Science, Dublin, Ireland. Retrieved January 23, 2010, from http://www.britishscienceassociation.org/web/News/FestivalNews/ _FestivalNews2005/_BAPresidentialAddress2005.htm
    • (2005) Who Owns the Science and What is the Role for the Scientist in the Future
    • Winston, R.1
  • 100
    • 0036103065 scopus 로고    scopus 로고
    • Marketplace metacognition and social intelligence
    • Wright, P (2002). Marketplace metacognition and social intelligence. Journal of Consumer Research, 28, 677-682.
    • (2002) Journal of Consumer Research , vol.28 , pp. 677-682
    • Wright, P.1
  • 101
    • 76349104002 scopus 로고    scopus 로고
    • The decline of conceptual articles and implications for knowledge development
    • Yadav, M. S. (2010). The decline of conceptual articles and implications for knowledge development. Journal of Marketing, 74, 1-19.
    • (2010) Journal of Marketing , vol.74 , pp. 1-19
    • Yadav, M.S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.