Globalization of authorship in the marketing discipline: Does it help or hinder the field?

Marketing Science

Volumn 24, Issue 4, 2005, Pages 585-594

  Stremersch, Stefan ^a,b   Verhoef, Peter C ^c  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b EMORY UNIVERSITY   (United States)

^c UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Bibliometrics; Globalization; Journal citations; Journal diversity; Journal impact; Philosophy of science

Indexed keywords

EID: 29144526603     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0152     Document Type: Article

References (25)

1. Adair, J. G., Angela E. L. Coêlho, Jesus R. Luna. 2002. How international is psychology? Internat. J. Psych. 37(3) 160-170.
2. Ahmadi, Reza B., Rachel Yang. 2000. Parallel imports: Challenges from unauthorized distribution channels. Marketing Sci. 19(3) 279-294.
3. Anderson, Paul F. 1986. On method in consumer research. J. Consumer Res. 13(September) 155-173.
4. Anderson, Paul F. 1988. Relative to what? That's the question. J. Consumer Res. 15(June) 133-137.
5. Bakir, Aysen, Scott J. Vitell, Gregory M. Rose. 2000. Publications in major marketing journals: An analysis of scholars and marketing departments. J. Marketing Ed. 22(2) 99-107.
6. Baumgartner, Hans, Rik Pieters. 2003. The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time. J. Marketing 67(April) 123-139.
7. Bauserman, Robert. 1997. International representation in the psychological literature. Internat. J. Psych. 32(2) 107-112.
8. Belsley, D., E. Kuh, R. E. Welsh. 1980. Regression Diagnostics. John Wiley & Sons, New York.
9. Cameron, A. Colin, Pravin K. Trivedi. 1990. Regression-based tests for overdispersion in the Poisson model. J. Econometrics 46 347-364.
10. Cote, Joseph A., Siew Meng Leong, Jane Cote. 1991. Assessing the influence of Journal of Consumer Research: A citation analysis. J. Consumer Res. 18(4) 402-410.
11. Eliashberg, Jehoshua, Anita Elberse. 2003. Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures. Marketing Sci. 22(3) 329-354.
12. Helm, Amanda E., David Hunt, Mark B. Houston. 2003. Citation frequency of research published in the top three marketing journals: Ranking the impact of articles, scholars, and institutions. R. Money, R. Rose, eds. AMA Summer Educators' Conf. Proc., Vol. 14. American Marketing Association, Chicago, IL, 198-208.
13. Hunt, Shelby. 1990. Truth in marketing theory and research. J. Marketing 54(July) 1-15.
14. Kamakura, Wagner A. 2001. From the editor. J. Marketing Res. 38(1) 1-2.
15. Kocher, Martin G., Matthias Sutter. 2001. The institutional concentration of authors in top journals of economics during the last two decades. Econom. J. 111(June) F405-F421.
16. Peter, J. Paul, Jerry Olson. 1983. Is science marketing? J. Marketing 47(Fall) 111-125.
17. Rosenzweig, Mark R. 1992. Psychological science around the globe. Amer. Psychologist 47(6) 718-722.
18. Shugan, Steven M. 2003. Defining interesting research problems. Marketing Sci. 22(1) 1-15.
19. Shugan, Steven M. 2004. Journal rankings: Save the outlets for your research. Marketing Sci. 22(4) 437-441.
20. Spake, Deborah F., Susan K. Harmon. 1997. Assessing productivity based on publication in the top four marketing journals, 1990-1996: A multiple method approach. W. M. Pride, G. T. M. Hult, eds. AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. American Marketing Association, Chicago, IL, 191-198.
21. Tellis, Gerard J., Rajesh K. Chandy, David S. Ackerman. 1999. In search of diversity: The record of major marketing journals. J. Marketing Res. 36(February) 120-131.
22. Tellis, Gerard J., Stefan Stremersch, Eden Yin. 2003. The international takeoff of new products: The role of economics, culture, and country innovativeness. Marketing Sci. 22(2) 188-208.
23. Tyagi, Rajeev K. 2004. Technological advances, transaction costs, and consumer welfare. Marketing Sci. 23(3) 335-344.
24. Yearley, Steven. 1996. Sociology, Environmentalism and Globalization. Sage Publications, Thousand Oaks, CA.
25. Zinkhan, George M., Rudy Hirscheim. 1992. Truth in marketing theory and research. J. Marketing 56(April) 80-88.