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1
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0042672874
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We Are All Customers Now': Rhetorical Strategy and Ideological Control in Marketing Management Texts
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C. Hackley (2003) "'We Are All Customers Now': Rhetorical Strategy and Ideological Control in Marketing Management Texts," Journal of Management Studies 40(5), 1325-1352.
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Journal of Management Studies
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Hackley, C.1
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Marketing Managers and Their Life World: Explorations in Strategic Planning Using the Phenomenological Interview
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B. Ardley (2005) "Marketing Managers and Their Life World: Explorations in Strategic Planning Using the Phenomenological Interview," The Marketing Review, 5(2), 111-127. ISSN: 1472-1384.
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Kover, A.J.1
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How Divergent Beliefs Cause Account Team Conflict
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C. Hackley (2003) "How Divergent Beliefs Cause Account Team Conflict", International Journal of Advertising, 22(3), 313-332.
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International Journal of Advertising
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Hackley, C.1
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Account Planning: Current Agency Perspectives on An Advertising Enigma
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C. Hackley (2003) "Account Planning: Current Agency Perspectives on An Advertising Enigma", Journal of Advertising Research 43(2), 235-246.
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Journal of Advertising Research
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Hackley, C.1
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Parallel Universes and Disciplinary Space: The Bifurcation of Managerialism and Social Science in Marketing Studies
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C. Hackley (2009) "Parallel Universes and Disciplinary Space: The Bifurcation of Managerialism and Social Science in Marketing Studies", Journal of Marketing Management 25(7-8), 643-659.
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Journal of Marketing Management
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Hackley, C.1
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Tacit Knowledge and the Epistemology of Expertise in Strategic Marketing Management
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C. Hackley (1999) "Tacit Knowledge and the Epistemology of Expertise in Strategic Marketing Management" European Journal of Marketing, Special Edition: Marketing Pedagogy, 33(7-8), 720-735.
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European Journal of Marketing, Special Edition: Marketing Pedagogy
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Hackley, C.1
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Theorizing Advertising: Managerial, Scientific and Cultural Approaches
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chapter 6 in P. MacLaran, M. Saren, B. Stern, and M. Tadajewski (eds), London, Sage
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C. Hackley (2010) "Theorizing Advertising: Managerial, Scientific and Cultural Approaches," chapter 6 in P. MacLaran, M. Saren, B. Stern, and M. Tadajewski (eds) The Sage Handbook of Marketing Theory, London, Sage, pp. 89-107.
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Incommensurable Paradigms, Cognitive Bias and the Politics of Marketing Theory
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Marketing Theory
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The X Factor Enigma: Simon Cowell and the Marketization of Existential Liminality
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