Social propaganda and social marketing: a critical difference?

European Journal of Marketing

Volumn 30, Issue 10-11, 1996, Pages 54-67

  O’Shaughnessy, Nicholas ^a  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Marketing; Propaganda

Indexed keywords

EID: 38549124227     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610149791     Document Type: Article

References (31)

1. Brown, Warzack and Childers (1989, “Family planning, abortion and Aids: sexuality and communication campaigns”, Sage Annual Reviews of Communication Research, Vol. 18.
2. Cook, G. (1994, The Discourse of Advertising, Routledge & Kegan Paul, New York, NY, and London.
3. (The Daily Telegraph (1992), 10 February.
4. (The Daily Telegraph (1995), 8 February.
5. (The Economist (1995), 25 February.
6. Ellul, J. (1973, Propaganda, the Formation of Men’s Attitudes, Vintage Books, New York, NY.
7. Festinger, L. (1957, A Theory of Cognitive Dissonance, Stanford University Press, Stanford, CA.
8. Fox, K.F. and Kotler, P. (1980, “The marketing of social causes: the first ten years”, Journal of Marketing, Vol. 44 No. 2.
9. Garaghty, C. (1995, “Social issues and realist soaps: a study of British soaps in the 1980s/1990s”, in Allen, R. (Ed.), To Be Continued…Soap Operas around the World, Routledge & Kegan Paul.
10. Herzstein, R.E. (1980, The War That Hitler Won, Sphere Books, pp. 320‐1.
11. Hovland, C.I. and Janis, I.L. (Eds) (1959, Personality and Persuadability, Yale University Press, New Haven, CT.
12. (The Independent (1993), 9 December.
13. (The Independent on Sunday (1995), 5 February.
14. Jowett, G.S. and O’Donnell, V. (1992, Propaganda and Persuasion, 2nd ed., Sage Publications, Newbury Park, CA.
15. Kellner, D. (1995, Media and Culture, Ch. 1, Routledge & Kegan Paul, London.
16. Kevles, D. J. (1994,“Greens in America”, The New York Review, 6 October.
17. Kotler, P. and Levy, S. J. (1969, “Broadening the concept of marketing”, Journal of Marketing, Vol. 35.
18. Kotler, P. and Zaltman, G. (1971, “Social marketing: an approach to planned social change”, Journal of Marketing, Vol. 35.
19. Kuhn, D. (1991, The Skills of Argument, Cambridge University Press, Cambridge.
20. New York Review (1994), 6 October.
21. O’Shaighnessy, J. (????), Competitive Marketing.
22. Petty, R.E. and Cacioppo, J.T. (1979, “Issue involvement can increase or decrease persuasion by enhancing message relevant cognitive responses”, Journal of Personality and Social Psychology, Vol. 37, October.
23. Porter, M. (1990, Competitive Advantage of Nations, Free Press, New York, NY.
24. Pritkanis, A. and Aronson, E. (1992, Age of Propaganda, W. H. Freeman, San Francisco, CA.
25. Rakow, L.F. (1989, “Information and power: toward a critical theory of information campaigns”, Sage Annual Reviews of Communication Research, Vol. 18, 1989.
26. Richardson, J. (1995 “The market for political activism: interest groups as a challenge to political parties”, Western European Politics, Vol. 18 No. 1
27. Salmon, C.T. (1989, “Campaigns for social ‘improvement’: an overview of values, rationales and impacts”, Sage Annual Reviews of Communication Research, Vol. 18.
28. Sproule, J.M. (1987, “Propaganda studies in American social science: the rise and fall of the critical paradigm”, The Quarterly Journal of Speech, Vol. 73 No. 1, February, pp. 60‐78.
29. Stern, B. (n.d.), “Literary criticism and the history of marketing thought: a new perspective on reading, marketing theory”, Journal of Marketing Science, Vol. 18 No. 4, pp. 329‐36.
30. Sunday Telegraph (1995), 26 March.
31. Zajonc, R.B. and Markus, H. (1991, “Affective and cognitive factors in preferences”, in Kassarjian, H.M. and Robertson, T.S. (Eds), Perspectives in Consumer Behaviour, Prentice‐Hall, Englewood Cliffs, NJ.