A history of schools of marketing thought

Marketing Theory

Volumn 5, Issue 3, 2005, Pages 239-281

  Shaw, Eric H ^a   Jones, D G Brian ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b QUINNIPIAC UNIVERSITY   (United States)

Author keywords

marketing history; marketing theory; marketing thought

Indexed keywords

EID: 84990328146     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593105054898     Document Type: Article

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