Disciplining the discipline: Understanding postcolonial epistemic ideology in marketing

Journal of Marketing Management

Volumn 25, Issue 7-8, 2009, Pages 811-824

  Varman, Rohit ^a   Saha, Biswatosh ^a  

^a INDIAN INSTITUTE OF MANAGEMENT CALCUTTA   (India)

Author keywords

Critical marketing; Devices; Discourse; Ideology; Postcolonial theory

Indexed keywords

EID: 78650017355     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471640     Document Type: Article

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