Navigating the central tensions in research on at-risk consumers: Challenges and opportunities

Journal of Public Policy and Marketing

Volumn 30, Issue 1, 2011, Pages 23-30

  Pechmann, Cornelia Connie ^a   Moore, Elizabeth S ^b   Andreasen, Alan R ^c   Connell, Paul M ^d   Freeman, Dan ^e   Gardner, Meryl P ^f   Heisley, Deborah ^g   Lefebvre, R Craig ^h   Pirouz, Dante M ⁱ   Soster, Robin L ^j  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF NOTRE DAME   (United States)

^c GEORGETOWN UNIVERSITY   (United States)

^d STONY BROOK UNIVERSITY   (United States)

^e Department of Marketing ^*  (United States)

^f UNIVERSITY OF DELAWARE   (United States)

^g CALIFORNIA STATE UNIVERSITY   (United States)

^h UNIVERSITY OF SOUTH FLORIDA   (United States)

ⁱ UNIVERSITY OF WESTERN ONTARIO   (Canada)

^j UNIVERSITY OF SOUTH CAROLINA   (United States)

more..

Author keywords

Consumers; Risk; Social marketing

Indexed keywords

EID: 79958781053     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.30.1.23     Document Type: Article

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