Persuasion, patriotism and PR: US advertising in the second world war

Journal of Historical Research in Marketing

Volumn 5, Issue 1, 2013, Pages 27-46

  Stole, Inger L ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Advertising history; Marketing history; Public relations; Public relations history; Second World War; Social marketing; United States of America; US government

Indexed keywords

EID: 84907589851     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557501311293343     Document Type: Article

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