Social marketing, individual responsibility and the "culture of intoxication"

European Journal of Marketing

Volumn 45, Issue 5, 2011, Pages 759-779

  Szmigin, Isabelle ^a   Bengry Howell, Andrew ^b   Griffin, Christine ^b   Hackley, Chris ^c   Mistral, Willm ^d  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b University of Bath   (United Kingdom)

^c UNIVERSITY OF LONDON   (United Kingdom)

^d UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Alcoholic drinks; Individual behaviour; Public health; Social marketing; United Kingdom; Youth

Indexed keywords

EID: 79955625549     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111120028     Document Type: Article

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