-
1
-
-
84992769110
-
Marketing education in third world countries: Problems and challenges
-
Aakah, Ishmael. 1988. Marketing education in third world countries: Problems and challenges. Developments in Marketing Science 11: 179-184.
-
(1988)
Developments in Marketing Science
, vol.11
, pp. 179-184
-
-
Aakah, I.1
-
2
-
-
84970256168
-
Teaching marketing management in a developing country: The Moroccan experience
-
Amine, Lyn S. 1983. Teaching marketing management in a developing country: The Moroccan experience. Developments in Marketing Science 6: 289-293.
-
(1983)
Developments in Marketing Science
, vol.6
, pp. 289-293
-
-
Amine, L.S.1
-
3
-
-
0003526171
-
The practice of social research
-
Belmont, CA: Wadsworth.
-
Babbie, Earl R. 1989. The practice of social research. Belmont, CA: Wadsworth.
-
(1989)
-
-
Babbie, E.R.1
-
4
-
-
0009916533
-
Transfer of management knowhow to developing countries: An empirical investigation
-
(March):
-
Cavusgil, Tamer, and Ugur Yavas. 1984. Transfer of management knowhow to developing countries: An empirical investigation. Journal of Business Research 12 (March): 35-50.
-
(1984)
Journal of Business Research
, vol.12
, pp. 35-50
-
-
Cavusgil, T.1
Yavas, U.2
-
5
-
-
84992784666
-
Teaching internationally: Matching part-time MBA instructional tools to host country student preferences
-
Clarke, Irvine and Theresa B. Flaherty. 2002. Teaching internationally: Matching part-time MBA instructional tools to host country student preferences. Journal of Marketing Education 24 (3): 233-242.
-
(2002)
Journal of Marketing Education
, vol.24
, pp. 233-242
-
-
Clarke, I.1
Flaherty, T.B.2
-
6
-
-
84993724925
-
Further thoughts on the marketing trifid: The case of marketing orientation
-
Dibbs, Sally, and Philip Stern. 2000. Further thoughts on the marketing trifid: The case of marketing orientation. Journal of Marketing Education 22 (3): 214-224.
-
(2000)
Journal of Marketing Education
, vol.22
, pp. 214-224
-
-
Dibbs, S.1
Stern, P.2
-
7
-
-
84992777011
-
The international experience choice: A decision model approach
-
Gwin, John M. 1995. The international experience choice: A decision model approach. Marketing Education Review 5 (2): 45-54.
-
(1995)
Marketing Education Review
, vol.5
, pp. 45-54
-
-
Gwin, J.M.1
-
8
-
-
84936823540
-
Alternative ways of seeking knowledge in consumer research
-
(March):
-
Hudson, Laurel Anderson, and Julie L. Ozanne. 1988. Alternative ways of seeking knowledge in consumer research. Journal of Consumer Research 14 (March): 508-521.
-
(1988)
Journal of Consumer Research
, vol.14
, pp. 508-521
-
-
Hudson, L.A.1
Ozanne, J.L.2
-
9
-
-
84970532832
-
Internationally oriented marketing curriculum development: A comparative study of Canada, the U.S.A. and New Zealand
-
Kaynak, Erdener, Ugur Yucelt, and A. Tansu Barker. 1990. Internationally oriented marketing curriculum development: A comparative study of Canada, the U.S.A. and New Zealand. Journal of Marketing Education 12 (3): 53-63.
-
(1990)
Journal of Marketing Education
, vol.12
, pp. 53-63
-
-
Kaynak, E.1
Yucelt, U.2
Tansu Barker, A.3
-
10
-
-
0010821177
-
Marketing education for Russian marketing educators
-
Kerr, William A. 1996. Marketing education for Russian marketing educators. Journal of Marketing Education 18 (2): 39-49.
-
(1996)
Journal of Marketing Education
, vol.18
, pp. 39-49
-
-
Kerr, W.A.1
-
11
-
-
21544470678
-
International business education and technology-based active learning: Student reported benefit evaluations
-
Lawson, Diana, Steven White, and Serge Dimitriadis. 1998. International business education and technology-based active learning: Student reported benefit evaluations. Journal of Marketing Education 20 (2): 141-148.
-
(1998)
Journal of Marketing Education
, vol.20
, pp. 141-148
-
-
Lawson, D.1
White, S.2
Dimitriadis, S.3
-
12
-
-
0004253047
-
Naturalistic inquiry
-
Newbury Park, CA: Sage.
-
Lincoln, Yvonna S. and Egon G. Guba. 1985. Naturalistic inquiry. Newbury Park, CA: Sage.
-
(1985)
-
-
Lincoln, Y.S.1
Guba, E.G.2
-
13
-
-
33751407308
-
Instructional suggestions from abroad concerning overseas teaching
-
(November/December):
-
Mahan, James M., and Laura L. Stachowski. 1989. Instructional suggestions from abroad concerning overseas teaching. Journal of Teacher Education, 40 (November/December): 40-45.
-
(1989)
Journal of Teacher Education
, vol.40
, pp. 40-45
-
-
Mahan, J.M.1
Stachowski, L.L.2
-
14
-
-
0842342703
-
Guaranteeing student satisfaction: An exercise in treating students as customers
-
McCollough, Michael A., and Dwayne D. Gremler. 1999. Guaranteeing student satisfaction: An exercise in treating students as customers. Journal of Marketing Education 21 (2): 118-130.
-
(1999)
Journal of Marketing Education
, vol.21
, pp. 118-130
-
-
McCollough, M.A.1
Gremler, D.D.2
-
15
-
-
84911639716
-
Issues in marketing education in developing countries
-
In Issues in marketing education in developing countries: An assessment of marketing thought and practice, Chicago: American Marketing Association.
-
McTavish, Ronald, and Christopher A. Ross. 1982. Issues in marketing education in developing countries. In Issues in marketing education in developing countries: An assessment of marketing thought and practice, 170-174. Chicago: American Marketing Association.
-
(1982)
, pp. 170-174
-
-
McTavish, R.1
Ross, C.A.2
-
16
-
-
79956062988
-
Selling to newly emerging markets
-
Westport, CT: Quorum Books.
-
Miller, Russell R. 1998. Selling to newly emerging markets. Westport, CT: Quorum Books.
-
(1998)
-
-
Miller, R.R.1
-
17
-
-
84992855721
-
Teaching marketing abroad
-
(summer):
-
Milner, Laura A. 1993. Teaching marketing abroad. Marketing Education Review 3 (summer): 54-59.
-
(1993)
Marketing Education Review
, vol.3
, pp. 54-59
-
-
Milner, L.A.1
-
18
-
-
84992776927
-
Germans? I'd rather teach Americans
-
(September 18):
-
Neusner, Jacob. 1991. Germans? I'd rather teach Americans. The Chronicle of Higher Education 38 (September 18): B3.
-
(1991)
The Chronicle of Higher Education
, vol.38
, pp. B3
-
-
Neusner, J.1
-
19
-
-
36148963455
-
Pedagogical strategies for marketing educators in southeast Asian universities
-
Nevett, Terence, Umar Nimran, and Pongasa Viboonsanti. 1993. Pedagogical strategies for marketing educators in southeast Asian universities. Journal of Marketing Education 15 (3): 36-43.
-
(1993)
Journal of Marketing Education
, vol.15
, pp. 36-43
-
-
Nevett, T.1
Nimran, U.2
Viboonsanti, P.3
-
20
-
-
84973691327
-
The marketing education task in third world countries
-
Ross, Christopher, and Ronald McTavish. 1984. The marketing education task in third world countries. Journal of Marketing Education 6 (2): 20-27.
-
(1984)
Journal of Marketing Education
, vol.6
, pp. 20-27
-
-
Ross, C.1
McTavish, R.2
-
21
-
-
84992901175
-
Overseas programs aid marketing experts
-
July 30
-
Scott, Chris. 2001. Overseas programs aid marketing experts. Marketing News, July 30, 14.
-
(2001)
Marketing News
, pp. 14
-
-
Scott, C.1
-
22
-
-
33744818323
-
Are teaching cases appropriate in a mainland Chinese context? Evidence from Beijing MBA students
-
Thompson, Edmund. 2000. Are teaching cases appropriate in a mainland Chinese context? Evidence from Beijing MBA students. Journal of Education for Business 76 (2): 108-112.
-
(2000)
Journal of Education for Business
, vol.76
, pp. 108-112
-
-
Thompson, E.1
-
23
-
-
84875363006
-
Marketing education in developing countries: The view from Saudi Arabia
-
Tuncalp, Secil. 1988. Marketing education in developing countries: The view from Saudi Arabia. Journal of Marketing Education 11 (3): 54-61.
-
(1988)
Journal of Marketing Education
, vol.11
, pp. 54-61
-
-
Tuncalp, S.1
-
24
-
-
25444532982
-
Emerging markets
-
Retrieved from
-
U.S. Department of Commerce. 2001. Emerging markets. Retrieved from http://www.ita.doc.gov/bems/.
-
(2001)
-
-
-
25
-
-
84965484066
-
-
Teaching marketing to Asian students: Are they missing the message? (3):
-
Waller, David S. 1993. Teaching marketing to Asian students: Are they missing the message? Journal of Marketing Education 15 (3): 47-55.
-
(1993)
Journal of Marketing Education
, vol.15
, pp. 47-55
-
-
Waller, D.S.1
-
26
-
-
20444487213
-
Internationalization of American business education
-
Webb, Marion S., Kenneth R. Mayer, Virginie Pioche, and Lida C. Allen. 1999. Internationalization of American business education. Management International Review 39 (4): 379-397.
-
(1999)
Management International Review
, vol.39
, pp. 379-397
-
-
Webb, M.S.1
Mayer, K.R.2
Pioche, V.3
Allen, L.C.4
-
27
-
-
0012204140
-
Adapting McCarthy's four p's for the twenty-first century
-
Yudelson, Julian. 1999. Adapting McCarthy's four p's for the twenty-first century. Journal of Marketing Education 21 (1): 60-67.
-
(1999)
Journal of Marketing Education
, vol.21
, pp. 60-67
-
-
Yudelson, J.1
-
28
-
-
0040814418
-
A comparison of U.S. and Chinese university students’ cognitive development: The cross-cultural applicability of Perry's theory
-
Zhang, L. E. 1999. A comparison of U.S. and Chinese university students’ cognitive development: The cross-cultural applicability of Perry's theory. Journal of Psychology 133 (4): 425-439.
-
(1999)
Journal of Psychology
, vol.133
, pp. 425-439
-
-
Zhang, L.E.1
|