Evaluating right versus just evaluating online consumer reviews

Computers in Human Behavior

Volumn 45, Issue , 2015, Pages 316-327

  Lee, Kyung Tag ^a   Koo, Dong Mo ^b  

^a Yeungnam University   (South Korea)

^b Kyungpook National University   (South Korea)

Author keywords

e WOM; Mediated moderation; Message usefulness; Purchase intention; Recommendation system; Regulatory mode orientation

Indexed keywords

HUMAN COMPUTER INTERACTION; RECOMMENDER SYSTEMS;

MEDIATED MODERATION; MESSAGE USEFULNESS; ONLINE CONSUMER REVIEWS; PURCHASE INTENTION; VARIOUS BOUNDARY CONDITIONS; WORD OF MOUTH;

BEHAVIORAL RESEARCH;

EID: 84920972588     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.12.036     Document Type: Article

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