The differential effect of ad novelty and message usefulness on brand judgments

Journal of Advertising

Volumn 40, Issue 3, 2011, Pages 5-18

  Sheinin, Daniel ^a   Varki, Sajeev ^b   Ashley, Christy ^c  

^a UNIVERSITY OF RHODE ISLAND   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

^c EAST CAROLINA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052593779     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400301     Document Type: Article

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