How does the valence of online consumer reviews matter in consumer decision making? Differences between search goods and experience goods

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2010, Pages

  Hao, YuanYuan ^a   Ye, Qiang ^a   Li, YiJun ^a   Cheng, Zhuo ^b  

^a HARBIN INSTITUTE OF TECHNOLOGY   (China)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER DECISION MAKING; EMPIRICAL STUDIES; EXPERIMENT DESIGN; ONLINE CONSUMER REVIEWS; PRODUCT TYPES; PROSPECT THEORY;

ELECTRONIC COMMERCE;

DECISION MAKING;

EID: 77951710579     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2010.455     Document Type: Conference Paper

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