The effects of product involvement and prior experience on chinese consumers' responses to online word of mouth

Journal of International Consumer Marketing

Volumn 23, Issue 1, 2010, Pages 45-58

  Xue, Fei ^a   Zhou, Peiqin ^b  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b NANJING UNIVERSITY   (China)

Author keywords

China; Online word of mouth; Prior experience; Product involvement

Indexed keywords

EID: 78649887210     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2011.524576     Document Type: Article

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