Persuading drivers to refrain from speeding: Effects of message sidedness and regulatory fit

Accident Analysis and Prevention

Volumn 50, Issue , 2013, Pages 917-925

  Pierro, Antonio ^a   Giacomantonio, Mauro ^a   Pica, Gennaro ^a   Giannini, Anna Maria ^a   Kruglanski, Arie W ^b   Higgins, E Tory ^c  

^a SAPIENZA UNIVERSITY OF ROME   (Italy)

^b UNIVERSITY OF MARYLAND   (United States)

^c Columbia University ^*  (United States)

Author keywords

One sided vs. two sided advertising; Regulatory fit; Regulatory modes

Indexed keywords

DRIVING BEHAVIOR; DRIVING SPEED; MESSAGE RECIPIENTS; REGULATORY FIT; REGULATORY MODES;

ACCIDENT PREVENTION;

SAFETY ENGINEERING;

ACCELERATION; ADULT; ADVERTIZING; ANALYSIS OF VARIANCE; ARTICLE; BEHAVIOR; CAR DRIVING; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; FEMALE; HUMAN; ITALY; MALE; MOTIVATION; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; QUESTIONNAIRE; RANDOMIZED CONTROLLED TRIAL;

ACCELERATION; ADULT; ADVERTISING AS TOPIC; ANALYSIS OF VARIANCE; AUTOMOBILE DRIVING; FEMALE; HUMANS; INTENTION; ITALY; MALE; MOTIVATION; PERSUASIVE COMMUNICATION; QUESTIONNAIRES;

EID: 84870301049     PISSN: 00014575     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.aap.2012.07.014     Document Type: Article

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