Assertions of expertise in online product reviews

Journal of Business and Technical Communication

Volumn 24, Issue 1, 2010, Pages 3-28

  Mackiewicz, Jo ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Consumer reviews; Credibility; Expertise; Online reviews; Product reviews

Indexed keywords

EID: 70450245208     PISSN: 10506519     EISSN: 15524574     Source Type: Journal    
DOI: 10.1177/1050651909346929     Document Type: Review

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