Consumer reviews: Reviewer avatar facial expression and review valence

Internet Research

Volumn 23, Issue 2, 2013, Pages 116-132

  Lee, Mira ^a   Kim, Mikyoung ^b   Peng, Wei ^c  

^a Chung Ang University   (South Korea)

^b Cheil Communication Sciences Institute   (South Korea)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Avatar; Causal attribution; Consumer behaviour; Consumer reviews; Consumers; Facial expression

Indexed keywords

EID: 84875576113     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241311313277     Document Type: Article

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