Does the valence of online consumer reviews matter for consumer decision making? the moderating role of consumer expertise

Journal of Computers

Volumn 6, Issue 3, 2011, Pages 484-488

  Zou, Peng ^a   Yu, Bo ^a   Hao, Yuanyuan ^a  

^a HARBIN INSTITUTE OF TECHNOLOGY   (China)

Author keywords

Accessibility diagnosticity theory; Consumer expertise; Online consumer reviews; Valence

Indexed keywords

ACCESSIBILITY/DIAGNOSTICITY THEORY; CONSUMER DECISION MAKING; CONSUMER EXPERTISE; EXPERIMENT DESIGN; MANAGERIAL IMPLICATIONS; ONLINE CONSUMER REVIEWS; VALENCE;

DECISION MAKING;

ELECTRONIC COMMERCE;

EID: 79953088534     PISSN: 1796203X     EISSN: None     Source Type: Journal    
DOI: 10.4304/jcp.6.3.484-488     Document Type: Article

References (13)

1. Dellarocas, C., "The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms," Management Science, Vol. 49, No. 10, pp. 1407-1424, 2003.
2. Chwen-Yea Lin, Kwoting Fang and Chien-Chung Tu, "Predicting consumer repurchase intentions to shop online," Journal of Computers, VOL. 5, NO. 10, pp. 1527-1533, 2010.
3. Shouming Chen and Jie Li, "Examining Consumers' Willingness to Buy in Chinese Online Market," Journal of Computers, VOL. 5, NO. 5, pp. 815-824, 2010.
4. Ray L. Benedicktus, Melinda L. Andrews, "Building Trust with Consensus Information: the Effects of Valence and Sequence Direction," Journal of Interactive Advertising, VOL 6, NO. 2, pp. 15-25, 2006
5. Sen and D. Lerman, "Why are you telling me this? An examination into negative consumer reviews on the Web," Journal of Interactive Marketing, Vol. 21, p. 76-94, 2007.
6. J.A. Chevalier and D. Mayzlin, "The Effect of Word of Mouth on Sales: Online Book Reviews," Journal of Marketing Research, Vol. 43, pp. 345-354, 2006.
7. Yong Liu, "Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue," Journal of Marketing, Vol. 70, pp. 74-89, 2006.
8. Duan, W., B. Gu, and A. B. Whinston, "The dynamics of online word-of-mouth and product sales-An empirical investigation of the movie industry," Journal of Retailing, Vol. 84: pp. 233-242, 2008.
9. D.H. Park and S. Kim, "The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews," Electronic Commerce Research and Applications 2008.
10. Feldman, JM., Lynch, JG., "Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and Behavior," Journal of Applied Psychology, Vol. 73, pp. 421-435, 1988.
11. Nelson, P., "Advertising as Information," Journal of Political Economy, Vol. 82, pp. 729, 1974.
12. D.H. Park, J. Lee, and I. Han, "eWOM overload and its effect on consumer behavioral intention depending on consumer involvement," Electronic Commerce Research and Applications, 2008.
13. Jeon SY, Park HJ., "The influence of information characteristics on word-of-mouth effect," J. Consumer Study, Vol. 14, pp. 21-44, 2003.