How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility

Online Information Review

Volumn 37, Issue 6, 2013, Pages 910-926

  Chiou, Jyh Shen ^a   Hsu, Arlene Chi Fen ^a   Hsieh, Chia Hung ^b  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Brand attachment; Brand evaluation; Negative online information; Online information severity; Perceived brand risk; Source credibility

Indexed keywords

BRAND ATTACHMENT; BRAND EVALUATION; DESIGN/METHODOLOGY/APPROACH; MODERATING EFFECT; ON-LINE INFORMATION; ONLINE SOURCES; RESEARCH MODELS; SOURCE CREDIBILITIES;

COMPUTER APPLICATIONS;

SOCIAL NETWORKING (ONLINE);

EID: 84887484062     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/OIR-02-2012-0014     Document Type: Article

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