Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 414-427

  Melewar, T C ^a   Saunders, John ^b   Balmer, John M T ^c  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

^c BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Brands; Corporate identity; Corporate image; International marketing; Malaysia

Indexed keywords

EID: 33645816133     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110694772     Document Type: Article

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