How corporate visual identity supports reputation

Corporate Communications: An International Journal

Volumn 10, Issue 2, 2005, Pages 108-116

  Van Den Bosch, Annette L m ^a   de Jong, Menno D T ^a   Elving, Wim J l ^b  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Advertising; Corporate communications; Corporate identity; Corporate image

Indexed keywords

EID: 21544452776     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280510596925     Document Type: Article

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