Color memory and evaluations for alphabetic and logographic brand names

Journal of Experimental Psychology: Applied

Volumn 7, Issue 2, 2001, Pages 104-111

  Tavassoli, Nader T ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COLOR VISION; COMPARATIVE STUDY; CULTURAL FACTOR; LANGUAGE; LINGUISTICS; MEMORY; PHYSIOLOGY; VISION;

COLOR PERCEPTION; CROSS-CULTURAL COMPARISON; LANGUAGE; MEMORY; VISUAL PERCEPTION; VOCABULARY;

EID: 0035375474     PISSN: 1076898X     EISSN: None     Source Type: Journal    
DOI: 10.1037/1076-898X.7.2.104     Document Type: Article

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