Brand naming in China: a linguistic approach

Marketing Intelligence & Planning

Volumn 15, Issue 5, 1997, Pages 227-234

  Chan, Allan K k ^a   Yuan Huang, Yue ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Brand names; China; Global marketing; Marketing planning; Product management

Indexed keywords

EID: 84986078530     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710177297     Document Type: Article

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