International corporate visual identity: Standardization or localization?

Journal of International Business Studies

Volumn 30, Issue 3, 1999, Pages 583-598

  Melewar, T C ^a   Saunders, John ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033455703     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8490084     Document Type: Article

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