The added value of corporate logos ‐ An empirical study

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 428-440

  van Riel, Cees B M ^a   van den Ban, Anouschka ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Banks; Corporate identity; Corporate image; Design management; Logos

Indexed keywords

EID: 2342586802     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110382093     Document Type: Article

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