Creating meaningful brands: The relationship between brand name and brand mark

Marketing Letters

Volumn 14, Issue 3, 2003, Pages 143-157

  Klink, Richard R ^a  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

Brand marks; Brand names; Sound symbolism

Indexed keywords

EID: 3943096604     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1027476132607     Document Type: Article

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