Globalizing corporate identity in Hong Kong: Rebranding two banks

Journal of Design History

Volumn 18, Issue 4, 2005, Pages 357-369

  Huppatz, D J ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Branding; Corporate design; Foster, Norman; Hong Kong; Kan, Tai Keung; Pei, I. M.; Steiner, Henry

Indexed keywords

EID: 34249155737     PISSN: 09524649     EISSN: 17417279     Source Type: Journal    
DOI: 10.1093/jdh/epi053     Document Type: Article

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