Managing corporate identity: An internal perspective

Journal of the Academy of Marketing Science

Volumn 33, Issue 2, 2005, Pages 153-168

  Simões, Cláudia ^a   Dibb, Sally ^b,d   Fisk, Raymond P ^c  

^a UNIVERSITY OF MINHO   (Portugal)

^b UNIVERSITY OF WARWICK   (United Kingdom)

^c UNIVERSITY OF NEW ORLEANS   (United States)

^d UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Branding; Corporate identity; Corporate image; Visual identity

Indexed keywords

EID: 15844400147     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304268920     Document Type: Article

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