Understanding consumers continuance intention towards mobile advertising: A theoretical framework and empirical study

Behaviour and Information Technology

Volumn 33, Issue 7, 2014, Pages 730-742

  Hsiao, Wei Hung ^a   Chang, Tsung Sheng ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

continuance intention; expectation confirmation model; mobile advertising; mobile marketing; perceived value; trust

Indexed keywords

COMMERCE; MARKETING;

CONTINUANCE INTENTIONS; EXPECTATION-CONFIRMATION MODELS; MOBILE ADVERTISING; MOBILE MARKETING; PERCEIVED VALUE; TRUST;

BEHAVIORAL RESEARCH;

EID: 84901832234     PISSN: 0144929X     EISSN: 13623001     Source Type: Journal    
DOI: 10.1080/0144929X.2013.789081     Document Type: Article

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