Consumer attitudes toward mobile advertising: An empirical study

International Journal of Electronic Commerce

Volumn 8, Issue 3, 2004, Pages 65-78

  Tsang, Melody M ^a   Ho, Shu Chun ^b,c   Liang, Ting Peng ^c  

^a Rock Mobile ^*  (Taiwan)

^b SHU TE UNIVERSITY   (Taiwan)

^c NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Consumer attitudes; Electronic commerce; Mobile advertising; Mobile commerce

Indexed keywords

EID: 2442516454     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2004.11044301     Document Type: Article

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