Comparing consumer responses to advertising and non-advertising mobile communications

Psychology and Marketing

Volumn 25, Issue 8, 2008, Pages 821-837

  Nasco, Suzanne Altobello ^a   Bruner II, Gordon C ^a  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

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EID: 49749152051     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20241     Document Type: Article

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