Understanding the acceptance of mobile SMS advertising among young Chinese consumers

Psychology and Marketing

Volumn 25, Issue 8, 2008, Pages 787-805

  Zhang, Jing ^a   Mao, En ^b  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^b NICHOLLS STATE UNIVERSITY   (United States)

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EID: 49749129229     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20239     Document Type: Article

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