Intentionally developed business network for mobile marketing: A case study from Finland

Journal of Business and Industrial Marketing

Volumn 23, Issue 7, 2008, Pages 497-506

  Salo, Jari ^a   Sinisalo, Jaakko ^a   Karjaluoto, Heikki ^b  

^a UNIVERSITY OF OULU   (Finland)

^b UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

Business to business marketing; Information transfer; Retailing; Telecommunication networks

Indexed keywords

EID: 51749124900     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810901257     Document Type: Article

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