Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers

Psychology and Marketing

Volumn 25, Issue 8, 2008, Pages 756-768

  Choi, Yung Kyun ^a   Hwang, Jang Sun ^b   McMillan, Sally J ^c  

^a Dongguk University   (South Korea)

^b Chung Ang University   (South Korea)

^c UNIVERSITY OF TENNESSEE   (United States)

Author keywords

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Indexed keywords

EID: 49749149496     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20237     Document Type: Article

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