How mobile advertising works: The role of trust in improving attitudes and recall

Journal of Advertising Research

Volumn 47, Issue 2, 2007, Pages 165-178

  Okazaki, Shintaro ^a   Katsukura, Akihiro ^b   Nishiyama, Mamoru ^b  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b Dentsu Public Relations Inc   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36849062350     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070195     Document Type: Article

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