Cyberspace advertising vs. other media: Consumer vs. mature student attitudes

Journal of Advertising Research

Volumn 41, Issue 5, 2001, Pages 23-32

  Brackett, Lana K ^a   Carr Jr , Benjamin N ^a  

^a ROGER WILLIAMS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242619590     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-5-23-32     Document Type: Article

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