Consumer acceptance of SMS advertising: A study of American and Turkish consumers

International Journal of Mobile Communications

Volumn 8, Issue 4, 2010, Pages 392-410

  Moynihan, Brynn ^a   Kabadayi, Sertan ^b   Kaiser, Mark ^c  

^a Ruder Finn Inc   (United States)

^b FORDHAM UNIVERSITY   (United States)

^c IT Systems and Development   (United States)

Author keywords

Attitude; Brand trust; Intention to accept; Mobile communications; SMS advertising; WSP trust

Indexed keywords

BRAND NAMES; CONSUMER ACCEPTANCE; CONSUMER ATTITUDES; CONTROL BELIEFS; MOBILE COMMUNICATIONS; PERCEIVED UTILITY; SELF EFFICACY; SMS MESSAGING; TURKISHS; WIRELESS SERVICE PROVIDERS;

MOBILE TELECOMMUNICATION SYSTEMS; WATERWORKS;

MESSAGE PASSING;

EID: 77954344512     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2010.033833     Document Type: Article

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