The new unwired world: An iab status report on mobile advertising

Journal of Advertising Research

Volumn 49, Issue 1, 2009, Pages 27-43

  Laszlo, Joe ^a  

^a Interactive Advertising Bureau

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EID: 67651184050     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090035     Document Type: Article

References (1)

1. Definitions from: Mobile Marketing Association, Mobile Marketing Industry Glossary, Version 068, 2007. http://www.mmaglobal.com/glossary.pdf. © Copyright Advertising Research Foundation 2009