Factors influencing the adoption of personalisation mobile services: Empirical evidence from young australians

International Journal of Mobile Communications

Volumn 8, Issue 2, 2010, Pages 150-168

  Hill, Sally Rao ^a   Troshani, Indrit ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Adoption; Australia; Mobile communications; Mobile services; Personalisation

Indexed keywords

AUSTRALIA; COMPETITIVE ADVANTAGE; EMPIRICAL EVIDENCE; MOBILE COMMUNICATIONS; MOBILE OPERATORS; MOBILE SERVICE; PERCEIVED ENJOYMENT; PERCEIVED USEFULNESS; PERSONALISATION; SERVICE PROVIDER;

COMPETITION;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 76449085809     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2010.031445     Document Type: Article

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